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  • What Is a Cool Roof? How Reflective Roofing Helps in Sunny Regions

What Is a Cool Roof? How Reflective Roofing Helps in Sunny Regions

LiamFebruary 23, 2026

If you live in a place where sunshine feels like a full-time job, you already know the roof takes a beating. Day after day, it absorbs heat, bakes under UV rays, and quietly transfers that warmth into the rooms below. That’s where the idea of a “cool roof” comes in: a roofing system designed to reflect more sunlight and absorb less heat than a standard roof.

Cool roofing isn’t just a trendy term or a single product—it’s a whole approach to managing solar heat. In sunny regions, it can change how a home feels at 3 p.m., how hard an air conditioner has to work, and even how long certain roofing materials last. The best part is that cool roof strategies can apply to many roof types, from low-slope commercial membranes to residential shingles and tiles.

In this guide, we’ll unpack what a cool roof is, how it works, what materials and coatings make the biggest difference, and how to decide whether it’s worth it for your climate and building style. We’ll also cover practical tips for installation, maintenance, and long-term performance—because reflective roofing is only “cool” if it stays that way.

Cool roofs, plain and simple: what makes a roof “cool”

A cool roof is a roof that’s designed to reduce heat gain. It does that mainly through two performance traits: high solar reflectance (how much sunlight it reflects) and high thermal emittance (how effectively it releases absorbed heat). A roof can look bright white and still not perform well if it doesn’t handle heat release properly, and a roof can look darker but use advanced pigments to reflect infrared energy better than you’d expect.

Think of solar reflectance as the roof’s “sunglasses.” The higher the reflectance, the less solar energy gets absorbed in the first place. Thermal emittance is like the roof’s ability to “exhale” heat once it does warm up. Together, these traits help keep the roof surface cooler, which reduces the heat transferred into the building.

It’s also worth noting that “cool roof” doesn’t necessarily mean “white roof,” even though white is often the strongest performer for reflectivity. Cool roof solutions can include reflective coatings, specially engineered shingles, metal roofing with reflective finishes, and membranes designed for low-slope applications.

Why sunny regions feel the impact the most

In hot, sunny climates, the sun’s energy is relentless. Roof surfaces can easily exceed 140°F (60°C) on a summer afternoon, and in extreme cases can climb even higher depending on the roof color, material, ventilation, and surrounding conditions. That surface temperature isn’t just a number—it’s a heat source sitting right above your insulation and living space.

When a roof runs hot, your attic (if you have one) often runs hot too. That heat can seep into ductwork, raise indoor temperatures, and force HVAC systems to run longer. In many homes, cooling costs spike not just because the air outside is hot, but because the building envelope is constantly absorbing and re-radiating heat.

Sunny regions also tend to bring intense UV exposure. UV radiation can accelerate aging in many roofing products, especially if the roof surface spends years at higher temperatures. Lower roof temperatures can help reduce thermal cycling stress—those daily expansion and contraction swings that contribute to cracking, warping, and premature wear.

How reflective roofing actually reduces heat (without the hype)

Solar reflectance: bouncing energy back to the sky

Solar reflectance measures the fraction of sunlight a roof reflects. A conventional dark roof might reflect only 5–20% of solar energy, while a highly reflective roof might reflect 60–90%, depending on the product. The difference is huge: less absorbed energy means the roof simply doesn’t heat up as much.

In practical terms, a roof with higher reflectance can feel noticeably cooler to the touch on a sunny day. That reduced surface temperature means less heat conducted into the roof assembly and less heat radiated into attic spaces. It’s one of the most direct ways to cut down on solar heat gain.

Reflectance is also influenced by roof slope and texture. Smooth surfaces often reflect more consistently than heavily textured ones. That doesn’t mean textured roofs can’t be cool—just that product selection and testing matter.

Thermal emittance: letting heat escape efficiently

Thermal emittance (sometimes called emissivity) is the roof’s ability to release heat after it’s absorbed. A roof with high emittance can radiate heat away more effectively, especially after peak sun hours. That’s helpful in climates where evenings cool down and you want the building to “dump” heat rather than hold it.

Some materials naturally have high emittance, while others depend on coatings or surface treatments. Metal roofing, for example, can have high reflectance with the right finish, but its emittance can vary. Membranes and coatings are often engineered to balance both properties.

For homeowners, the key is that reflectance and emittance work together. A roof can reflect a lot of sunlight, but if it holds onto heat, you may not see as much benefit later in the day. Conversely, a roof that emits heat well but absorbs a lot of sunlight still gets very hot during peak hours.

Heat transfer: the chain reaction inside your home

Roof heat doesn’t stay on the roof. It travels through the roof deck, insulation layers, and attic air, then makes its way into living spaces through ceilings, recessed lights, attic hatches, and ductwork. If your ducts run through a hot attic, that’s like carrying cold water through a warm pipe chase—it loses efficiency fast.

By lowering the roof surface temperature, cool roofing reduces the “starting point” of that heat transfer. That can mean a cooler attic, less strain on insulation, and lower indoor temperature swings. It’s not a magic fix for poor insulation or leaky ductwork, but it can be a strong multiplier when paired with good building envelope practices.

In many sunny regions, the largest comfort wins show up in top-floor rooms and spaces with cathedral ceilings—places where the roof is effectively the ceiling. These areas often benefit the most from reduced roof heat gain.

Cool roof materials and systems you’ll actually see in the real world

Reflective coatings: turning an existing roof into a cooler one

Reflective roof coatings are among the most accessible cool roof upgrades, especially for low-slope roofs. Common coating types include acrylic, silicone, polyurethane, and SBS/SEBS-based products. Each has strengths: silicone often performs well with ponding water, acrylics can be cost-effective, and polyurethanes can be tough in high-traffic areas.

A coating is only as good as the prep work underneath it. Cleaning, repairs, seam reinforcement, and correct primer use can make the difference between a coating that lasts and one that peels. And in sunny regions, coatings can deliver meaningful surface temperature reductions—provided they’re applied at the right thickness and maintained over time.

Coatings also come with an important nuance: reflectivity can decline as the surface gets dirty. Dust, pollen, soot, and biological growth can reduce reflectance. Periodic cleaning and inspections help keep performance closer to day-one levels.

Single-ply membranes: a staple for commercial and low-slope roofs

Single-ply membranes like TPO and PVC are popular cool roof options for commercial buildings and some residential low-slope applications. Many are naturally light-colored and formulated for strong reflectance. They’re also designed as complete systems—membrane, seams, flashings, and terminations—so performance depends heavily on installation quality.

In very sunny climates, membrane choice can affect long-term durability. UV stability, seam strength, and resistance to thermal movement all matter. A cool roof membrane can reduce rooftop temperatures, which can also improve the working conditions for rooftop equipment and reduce heat stress on penetrations.

For building owners, membranes can be a practical way to combine waterproofing and reflectivity in one package. The right system can also be compatible with rooftop solar, though details like attachment methods and walkway pads should be planned from the start.

Cool shingles and tiles: reflective options without a stark white look

On sloped residential roofs, “cool” asphalt shingles and tiles use specialized granules or pigments to reflect more of the sun’s infrared energy. These products can look like traditional roofing colors—gray, brown, even some darker tones—while still improving reflectance compared to standard versions.

Concrete and clay tiles can also be part of a cool roof strategy. Their shape creates air gaps and convective cooling, and many have reflective surface treatments. In some regions, tile roofs are popular precisely because they handle heat well and can be paired with proper underlayment and ventilation.

Because sloped roofs shed water quickly, cool roof performance here is often about balancing reflectivity with durability, wind resistance, and correct attic ventilation. A high-performing shingle won’t help much if the attic is poorly vented and the insulation is thin or uneven.

Metal roofing: reflective finishes with long service life

Metal roofing can be an excellent cool roof option when finished with reflective coatings or paint systems designed for solar performance. Standing seam metal roofs, in particular, can offer longevity and strong weather resistance, and their smooth surfaces can reflect sunlight effectively.

In sunny coastal or humid areas, corrosion resistance is a big part of the story. The right metal, finish, and fastener strategy matters. A cool roof isn’t only about temperature—it’s about keeping the whole system stable and watertight as it expands and contracts with daily heat cycles.

Metal also pairs well with rainwater management systems and can be compatible with certain solar attachment methods, reducing the need for roof penetrations. If you’re planning future upgrades, it’s worth thinking about how the roof will support them.

What you can expect: benefits that show up month after month

Lower cooling demand and steadier indoor comfort

One of the most noticeable benefits of a cool roof in sunny regions is reduced cooling load. When the roof surface stays cooler, less heat enters the building, which can reduce how often your air conditioner cycles and how long it runs during peak hours.

Comfort improvements can be even more meaningful than the utility bill changes, especially in rooms directly under the roof. Many people describe it as the house feeling less “stuffy” in the afternoon, with fewer hot spots upstairs.

That said, results vary. A well-insulated, well-sealed home will often see a clearer benefit because the reduced roof heat gain isn’t being overshadowed by other issues like leaky ductwork or major air leaks.

Less thermal stress on roofing materials

Roofs expand and contract with temperature swings. In very sunny climates, those swings can be dramatic: scorching midday heat followed by cooler nights, plus sudden rain events that rapidly cool the surface. Over time, this movement contributes to fatigue in materials, sealants, and fasteners.

By reducing peak roof temperatures, cool roofing can lessen thermal stress. That can help certain materials maintain flexibility longer and reduce the likelihood of cracking or premature aging in vulnerable areas like flashings, transitions, and penetrations.

It’s not a substitute for quality installation, but it’s a supportive factor. A roof that runs cooler often ages more gracefully, particularly when paired with routine inspections and prompt repairs.

Potential improvements to urban heat and rooftop usability

On a neighborhood scale, cool roofs can help reduce the urban heat island effect—where cities run hotter due to dark surfaces absorbing sunlight. While one roof won’t change a city, widespread adoption can make a difference in local ambient temperatures and nighttime cooling.

On your own property, a cooler roof can make rooftop spaces (where accessible) more usable and safer for maintenance. It can also reduce heat around rooftop HVAC units, which may improve operating conditions and service access.

For commercial buildings, this can translate into a more comfortable environment for anyone working on the roof and potentially less heat-related wear on rooftop components.

Cool roof vs. insulation vs. ventilation: how they work together

Insulation: slowing down heat flow regardless of roof color

Insulation is your home’s thermal brake pedal. It slows down heat transfer in both directions—keeping heat out in summer and in during winter. Even with a cool roof, insufficient insulation can allow heat to move into living spaces more quickly than you’d like.

In sunny regions, attic insulation depth and coverage matter a lot. Gaps, compressed batts, or missing insulation around eaves can create hot spots. If you’re investing in a cool roof, it’s smart to evaluate insulation at the same time so you get the full comfort and efficiency benefit.

Also pay attention to air sealing. Insulation works best when air isn’t freely moving through cracks and penetrations. Sealing attic bypasses can be as important as adding more insulation.

Ventilation: moving hot air out of the attic

Ventilation helps remove hot air from attic spaces and reduces moisture buildup. In many homes, a balanced system of soffit intake and ridge (or roof) exhaust creates a steady flow that keeps attic temperatures more manageable.

A cool roof can reduce how much heat enters the attic in the first place, while ventilation helps remove the heat that does get in. Together, they can noticeably improve attic conditions, which is especially helpful if HVAC ducts run through the attic.

However, ventilation isn’t one-size-fits-all. Some roof designs, cathedral ceilings, and conditioned attics require different strategies. If you’re unsure, it’s worth consulting a roofing professional who understands building science basics, not just shingle installation.

Radiant barriers and attic strategies: when they make sense

Radiant barriers reflect radiant heat and can reduce attic heat gain in certain situations, particularly in hot climates. They’re often installed under the roof deck or on attic rafters. They’re not a replacement for a cool roof, but they can complement it.

If you already have a cool roof, the incremental benefit of a radiant barrier may be smaller, but still useful depending on your attic layout and duct placement. Homes with complex rooflines or limited ventilation sometimes benefit more.

The best approach is to treat the roof system as a whole: roof surface, underlayment, deck, ventilation, insulation, and air sealing. Improvements stack together when they’re planned cohesively.

Choosing a cool roof in sunny regions: what to consider before you commit

Roof slope, drainage, and the realities of your structure

The right cool roof strategy depends heavily on whether your roof is steep-slope or low-slope. Low-slope roofs often use membranes or coatings, and drainage details become critical. Ponding water, clogged scuppers, or insufficient slope can shorten the life of many systems—even reflective ones.

Steep-slope roofs have different priorities: wind uplift resistance, underlayment quality, flashing details, and attic ventilation. Cool shingles and reflective metal can be great options, but they must be installed to manufacturer specs to deliver both performance and warranty coverage.

It’s also worth considering roof complexity. Lots of valleys, dormers, skylights, and penetrations increase the importance of skilled detailing. Reflectivity won’t matter if water finds a path inside.

Local climate quirks: humidity, salt air, storms, and debris

“Sunny” doesn’t always mean “dry.” Many hot regions also deal with humidity, heavy rain, tropical storms, or salty coastal air. These conditions can influence which cool roof materials perform best.

For example, in humid climates, algae and mildew can discolor roof surfaces and reduce reflectivity. Some products include algae-resistant features, and regular cleaning plans can help keep performance steady. In coastal areas, corrosion resistance and fastener selection matter more than you might expect.

Storm patterns also matter. If your region sees high winds or hail, you’ll want a roof system rated for those conditions. A cool roof should still be a tough roof.

Color, glare, and neighborhood considerations

White roofs can be extremely reflective, but they can also create glare in certain settings—especially if nearby buildings have windows facing the roof. Some communities or HOAs have aesthetic guidelines that limit bright white roofing on residential streets.

The good news is that “cool” doesn’t have to mean “blinding.” Many manufacturers offer cool-rated colors that look more traditional while still reflecting more infrared energy than standard pigments.

If you’re concerned about appearance, ask for product samples and look at installed examples in similar lighting. The roof will look different at noon than it does at sunset, and you want to like it year-round.

Performance ratings that help you compare options

Solar Reflectance Index (SRI) and what it tells you

Solar Reflectance Index (SRI) is a metric that combines solar reflectance and thermal emittance into a single value. Higher SRI generally indicates a cooler surface under sunlight. It’s commonly used in commercial specifications and some building standards.

While SRI is helpful for comparing products, it’s not the only factor. Durability, warranty terms, and installation quality are just as important. A roof with a high SRI that fails early is not a win.

Use SRI as a shortlist tool: it helps you narrow down options, then evaluate the full system design and contractor capability.

ENERGY STAR, Cool Roof Rating Council (CRRC), and verification

Many cool roof products are listed with third-party programs that verify performance data. ENERGY STAR-labeled roofing products meet certain reflectance requirements, and CRRC provides rated values for solar reflectance and thermal emittance.

In sunny regions, it’s smart to look for products with published, tested values rather than relying on marketing claims. Ratings can also help if you’re pursuing rebates, incentives, or building certifications in certain jurisdictions.

Even with rated products, remember that real-world performance depends on maintenance. Dirt accumulation can reduce reflectance, and surface wear can change thermal behavior over time.

Installation details that make or break a cool roof

Surface preparation: the unglamorous step that matters most

If you’re applying a reflective coating or installing a membrane over an existing roof, preparation is everything. That includes cleaning, drying, repairing wet insulation, reinforcing seams, and addressing rust or deteriorated flashing. Skipping prep steps can lead to adhesion failures and leaks.

For residential reroofing, prep means more than tearing off old shingles. It includes inspecting the deck for rot, ensuring proper underlayment, replacing damaged flashing, and verifying ventilation pathways aren’t blocked.

In sunny regions, small installation shortcuts often show up faster because heat accelerates material movement and aging. A careful install pays off.

Flashing and penetrations: where leaks usually start

Most roof leaks don’t happen in the middle of a field of shingles or membrane—they happen at transitions: vents, chimneys, skylights, parapet walls, and edges. Cool roof performance won’t matter if these details aren’t handled correctly.

Reflective coatings and membranes need compatible flashing materials and sealants. Some coatings don’t bond well to certain surfaces without primers. Some sealants degrade faster under UV exposure if they’re not rated for rooftop conditions.

Ask your contractor how they handle penetrations and terminations, not just what product they’re using. The best cool roof is a complete system, not just a reflective top layer.

Attic ventilation and duct considerations during reroofing

Reroofing is a great time to evaluate attic ventilation. Adding ridge vents, improving soffit intake, or correcting blocked vents can significantly improve comfort. If your home has a history of hot upstairs rooms, this is a practical moment to address it.

It’s also worth checking duct insulation and sealing if ducts are in the attic. Cooler attic temperatures from a cool roof can help, but leaky ducts still waste energy. Sealing and insulating ducts can compound the benefit.

These upgrades don’t always add much cost compared to the overall reroofing project, but they can add a lot of value in daily comfort.

Maintenance: keeping a reflective roof reflective

Cleaning schedules and what to watch for

Dust, pollen, leaves, and pollution can dull a reflective surface. In many sunny regions—especially dry or coastal areas—fine debris builds up quickly. A periodic rinse or gentle cleaning can help preserve reflectance and keep drainage points clear.

It’s important to use cleaning methods that won’t damage the roof. Harsh chemicals, high-pressure washing, or abrasive tools can shorten the life of coatings and membranes. Always follow manufacturer guidelines.

During cleaning, look for early warning signs: cracking, peeling, open seams, punctures, or soft spots. Catching these early can prevent bigger repairs later.

Inspections after storms and extreme heat events

Sunny regions often come with sudden storms—heavy rain, wind gusts, or hail. After an event, a quick inspection can spot lifted edges, damaged flashing, or clogged drains before water finds its way in.

Extreme heat waves can also stress roof materials. If you notice new interior stains, unusual attic odors, or suddenly higher cooling costs, it’s worth checking the roof and attic for changes.

For commercial buildings, scheduled roof walks and documented inspections can extend roof life and support warranty requirements.

When it’s time for repairs: fixing problems without losing the “cool” benefits

Matching materials and maintaining system compatibility

Repairs on cool roofs should use compatible materials. A patch that doesn’t adhere properly or a sealant that breaks down under UV can create repeat issues. This is especially true for coated roofs and single-ply membranes, where chemistry and surface prep matter.

For shingle roofs, repairs may involve replacing damaged shingles with matching cool-rated products. If the original shingles are discontinued, a roofer can often source the closest equivalent or propose a repair strategy that preserves performance without making the roof look patchy.

Always ask whether the repair approach affects warranties. Some manufacturers require specific products or certified installers for warranty coverage.

Finding the right help in high-sun markets

In hot coastal and subtropical regions, roof issues can escalate quickly. Heat, humidity, and storms can turn a small flashing problem into a bigger leak faster than you’d expect. If you’re looking for a contractor familiar with reflective roofing and durability demands, you might start with a team like Ecosmart Construct, especially if you want guidance that connects cool-roof choices with real-world performance.

It’s also smart to choose a contractor who will talk through the entire roof system—deck condition, ventilation, insulation, and drainage—rather than focusing only on the surface material. A cool roof works best when it’s part of a well-thought-out assembly.

And if you’re in a market where roofs face intense sun plus seasonal storms, responsiveness matters. A contractor who can inspect quickly and document issues clearly can save you time and stress.

Cool roofing for commercial buildings: big roofs, big opportunities

Why low-slope commercial roofs benefit so much

Commercial buildings often have large, low-slope roofs with significant surface area exposed to direct sunlight. That makes them prime candidates for cool roof membranes and coatings. Even modest improvements in reflectivity can translate into meaningful reductions in rooftop temperatures.

Lower roof temperatures can also help protect rooftop equipment and reduce heat-related wear on penetrations and curbs. For facilities teams, a cooler roof can make routine maintenance more comfortable and potentially reduce the frequency of heat-related material failures.

If you’re evaluating options for a commercial property, it helps to review system types, warranty structures, and installation approaches in one place—resources like this page can give you a sense of what commercial cool-roof solutions look like when they’re built as complete systems rather than one-off upgrades.

Pairing cool roofs with solar and rooftop planning

Sunny regions often inspire solar plans, and cool roofs can be a good partner for PV systems. A cooler roof surface may help reduce heat around the array, and thoughtful layout planning can preserve drainage paths and access routes.

However, solar attachments must be compatible with the roof system. Improper penetrations or unsupported racks can compromise waterproofing. For membranes, specialized attachment solutions can minimize penetrations, but they should be planned during the roof design stage.

Also consider future maintenance: walk pads, service clearances, and safe access points. A roof that’s both reflective and well-organized is easier to maintain and less likely to suffer accidental damage.

Common myths about cool roofs (and what’s actually true)

“Cool roofs are only for commercial buildings”

Cool roofs are extremely common in commercial construction because low-slope roofs lend themselves to reflective membranes and coatings. But residential buildings can benefit too, especially in sunny regions where attic heat drives comfort issues.

Cool shingles, reflective metal, and tile systems can all reduce roof heat gain. The key is choosing products designed for your roof type and ensuring ventilation and insulation are addressed alongside the roofing surface.

If you’ve ever avoided using your upstairs rooms during summer afternoons, a cool roof strategy can be part of the fix.

“A cool roof will solve high energy bills by itself”

A cool roof can reduce cooling demand, but it’s not a standalone cure for every energy issue. Air leaks, poor insulation, old HVAC equipment, and leaky ducts can still dominate energy use.

That said, cool roofing can be one of the more impactful envelope upgrades in hot climates because it targets a major heat entry point. When combined with air sealing and insulation improvements, it can deliver stronger results.

A good contractor will help you set realistic expectations based on your home’s current condition and your climate.

“Reflective roofs don’t last because they get dirty”

It’s true that reflectivity can drop as a roof accumulates dirt and biological growth. But that doesn’t mean cool roofs don’t last. Many cool roof systems are designed for long-term exposure and have maintenance recommendations to keep them performing.

In many cases, a simple cleaning routine and periodic inspections are enough to maintain good reflectance. For coatings, re-coating at the appropriate interval can refresh performance and extend service life.

Like any roof, longevity depends on material quality, installation, and maintenance—not just the color of the surface.

Signs your current roof is working against you in the heat

Hot ceilings, uneven room temperatures, and HVAC fatigue

If your top floor is consistently warmer than the rest of the home, your roof and attic conditions may be a major factor. Hot ceilings and persistent afternoon discomfort often point to high roof heat gain combined with ventilation or insulation shortcomings.

You might also notice your HVAC system running long cycles during sunny hours, struggling to catch up. While HVAC sizing and duct layout matter, reducing roof heat gain can help the system operate more efficiently.

Pay attention to patterns: if the home feels fine at night but overheats during peak sun, that’s a clue that solar heat is driving the issue.

Premature aging: curling shingles, brittle sealants, and recurring repairs

Excessive heat can accelerate aging in many roofing components. Curling shingles, brittle pipe boot seals, cracked caulk, and repeated flashing issues can all be signs that your roof is experiencing intense thermal stress.

Some of these issues are also tied to poor installation, so it’s important not to assume heat is the only culprit. Still, in sunny regions, reducing peak temperatures can help slow down heat-related deterioration.

If you’re seeing frequent small problems, it may be time to consider not just repairs, but a system upgrade that addresses heat management.

Planning your next steps: from questions to a real-world roofing plan

What to ask a roofer before choosing a reflective system

When you’re comparing cool roof options, ask about measured performance (reflectance, emittance, SRI), warranty coverage, and how the system will be detailed at edges and penetrations. Also ask what maintenance is recommended to keep reflectivity high.

For coatings and membranes, ask about substrate conditions and moisture scanning. Trapping moisture under a new system is one of the fastest ways to create problems. For shingles and metal, ask about ventilation plans and underlayment selection.

A contractor who can explain the “why” behind product choices is usually the one who will deliver a roof that performs well long after installation day.

Repair vs. replace: deciding with your climate in mind

If your roof is relatively young and structurally sound, a reflective coating (for suitable roof types) or targeted upgrades may be enough. If the roof is near end-of-life, replacement with a cool-rated system can be a smarter investment than repeated repairs.

In sunny regions, timing matters too. Replacing a roof before the peak storm season can reduce risk, and scheduling during milder months can help with installation conditions and material handling.

If you’re weighing repair options in a high-sun area and want a contractor that handles both installation and repair work, a specialized Pompano Beach roof repair company can help you evaluate whether a reflective upgrade is appropriate now or better as part of a full replacement.

Cool roofs are a comfort strategy as much as a roofing choice

In sunny regions, roofing decisions show up in everyday life: how your home feels at the hottest hour, how hard your AC works, and how quickly your roof materials age under constant sun. A cool roof is one of the most direct ways to reduce heat gain at the source, and it can pair beautifully with insulation, ventilation, and air sealing improvements.

The best cool roof is the one that fits your building type, your climate realities (humidity, storms, salt air), and your maintenance tolerance. Whether that’s a reflective membrane, a coating, cool shingles, tile, or metal, the goal is the same: keep the roof system stable, watertight, and less stressed by heat.

If you’re considering a cool roof, treat it like a system upgrade rather than a color choice. With the right materials and the right installation details, reflective roofing can make sunny living a lot more comfortable—without asking your HVAC to do all the heavy lifting.

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